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AXIS-Y 
PRODUCT STORIES

Product stories for Korean skincare brand AXIS-Y's top lineups, 6+1+1 and ay&me.

Who do you take skincare advice from? A professor? A teacher? Of course not!

AXIS-Y didn't want to sound like a stuffy authoritative figure. 

They wanted to be a trusted older sister to their customers! We wrote copy that showcases the brand's expertise in a warm voice that's easily digestible.

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