top of page





AXIS-Y
PRODUCT STORIES
Product stories for Korean skincare brand AXIS-Y's top lineups, 6+1+1 and ay&me.
Who do you take skincare advice from? A professor? A teacher? Of course not!
AXIS-Y didn't want to sound like a stuffy authoritative figure.
They wanted to be a trusted older sister to their customers! We wrote copy that showcases the brand's expertise in a warm voice that's easily digestible.
bottom of page