AXIS-Y 
About Page &
Sustainability Page

About Page and Sustainability Page for Korean skincare brand AXIS-Y.

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For this project, the copy had to feel fresh and timeless, infused with AXIS-Y's brand voice. We worked closely with AXIS-Y to find the perfect balance of maturity and warmth in the copy, and ensure every sentence was reflected the brand's values in a way that appealed to their target audience.